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Food Magazine | dm-drogerie markt
March 23, 2022
This statistic visualizes the most popular food magazines of that part of the German population, with a high affinity for the shopping brand "dm-drogerie markt", compared to the total population.
The preference for the magazine "Lecker" is clearly increased, while it is clearly decreased for the the magazine "Der Feinschmecker".
This bar chart visualizes, how a preference for the brand "dm-drogerie markt" correlates with a preference for the displayed Food Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "dm-drogerie markt" customers to have a preference for "Lecker" is increased by 41.77% .
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