Statistic regarding dm-drogerie markt customers: most popular economy magazines

AIlon has analyzed 54885 people from Germany who have a very high affinity to dm-drogerie markt and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | dm-drogerie markt

March 23, 2022

This statistic shows the favorite economy magazines of that part of the German population, with a high affinity for the shopping brand "dm-drogerie markt", in comparison to the total population. The preference for the magazines "Business Punk" and "Brand Eins" is clearly increased, while it is clearly decreased for the the magazines "Capital" and "Gründerszene".

This bar chart visualizes, how an affinity for the brand "dm-drogerie markt" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "dm-drogerie markt" customers to have an affinity for "Business Punk" is increased by 10.18% .

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