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Beautyorganic | dm-drogerie markt
March 23, 2022
This statistic visualizes the favorite organic cosmetics brands of that part of the German population, with a high affinity for the shopping brand "dm-drogerie markt", compared to the total population.
Especially noticeable is the positive correlation with Alverde and Lavera, as well as the negative correlation with Santaverde and Farfalla.
This bar chart visualizes, how an affinity for the brand "dm-drogerie markt" correlates with an affinity for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "dm-drogerie markt" customers to have a preference for "Alverde" is increased by 36.9% .
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