Statistic regarding dm-drogerie markt customers: most popular automotive magazines

AIlon has analyzed 54885 people from Germany who have a very high affinity to dm-drogerie markt and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Magazine | dm-drogerie markt

March 23, 2022

This statistic shows the favored automotive magazines of that part of the German population, with a high affinity for the shopping brand "dm-drogerie markt", compared to the total population. The affinity for the magazines "ADAC Motorwelt" and "Octane Magazine" is clearly increased, while it is clearly decreased for the the magazines "Auto BILD" and "Auto Motor Sport".

This bar chart visualizes, how an affinity for the brand "dm-drogerie markt" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "dm-drogerie markt" customers to have an affinity for "Auto BILD" is decreased by 10.51% .

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