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Regional Newspaper | dm-drogerie markt
March 23, 2022
This statistic visualizes the most popular regional newspapers of that part of the German population, with a high affinity for the shopping brand "dm-drogerie markt", compared to the total population.
The preference for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is clearly increased, while it is clearly decreased for the newspapers "Rheinische Post", "Neue Zürcher Zeitung", "Mittelbayerische Zeitung".
This bar chart visualizes, how an affinity for the brand "dm-drogerie markt" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "dm-drogerie markt" customers to have an affinity for "Der Tagesspiegel" is increased by 13.13% .
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