Statistic regarding Royal Dutch Shell customers: most popular entertainment influencers

AIlon has analyzed 7153 people from Germany who have a very high affinity to Royal Dutch Shell and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Royal Dutch Shell

March 24, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a strong preference for the chemical company "Royal Dutch Shell", in comparison to the total population. Especially noticeable is the positive correlation with Dwayne Johnson, Tedros Teclebrhan, Inscope21, as well as the negative relation to Guido Maria Kretschmer, Daniela Katzenberger, Sascha Grammel.

This bar chart visualizes, how an affinity for the brand "Royal Dutch Shell" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Royal Dutch Shell" customers to have an affinity for "Dwayne Johnson" is increased by 4.68% .

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