Statistic regarding Royal Dutch Shell customers: most popular national newspapers

AIlon has analyzed 7153 people from Germany who have a very high affinity to Royal Dutch Shell and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Royal Dutch Shell

March 24, 2022

This statistic visualizes the most popular national newspapers of that part of the German population, with a high affinity for the chemical company "Royal Dutch Shell", in comparison to the total population. The preference for the newspapers "Handelsblatt", "Frankfurter allgemeine Zeitung", "Die Zeit" is clearly increased, while it is considerably decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how an affinity for the brand "Royal Dutch Shell" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Royal Dutch Shell" customers to have an affinity for "Handelsblatt" is increased by 62.12% .

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