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Shopping | Royal Dutch Shell
March 24, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a high affinity for the chemical company "Royal Dutch Shell", in comparison to the total population.
Extremely noticeable is the positive correlation with Hornbach, Hit, Bauhaus, as well as the negative relation to Aldi, Woolworth, Lidl.
This bar chart visualizes, how an affinity for the brand "Royal Dutch Shell" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Royal Dutch Shell" customers to have an affinity for "Hornbach" is increased by 63.06% .
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