Statistic regarding Royal Dutch Shell customers: most popular fashion magazines

AIlon has analyzed 7153 people from Germany who have a very high affinity to Royal Dutch Shell and compared the mean values with a representative sample of the population.

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Fashion Magazine | Royal Dutch Shell

March 24, 2022

This statistic shows the favored fashion magazines of that part of the German population, with a high affinity for the chemical company "Royal Dutch Shell", compared to the total population. The affinity for the magazines "Madame" and "Vogue" is considerably increased, while it is strongly decreased for the the magazines "Burda Style" and "Glamour".

This bar chart visualizes, how a preference for the brand "Royal Dutch Shell" correlates with an affinity for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Royal Dutch Shell" customers to have an affinity for "Burda Style" is decreased by 21.69% .

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