Statistic regarding Royal Dutch Shell customers: most popular union magazines

AIlon has analyzed 7153 people from Germany who have a very high affinity to Royal Dutch Shell and compared the mean values with a representative sample of the population.

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Union Magazine | Royal Dutch Shell

March 24, 2022

This statistic visualizes the favorite union magazines of that part of the German population, with a strong preference for the chemical company "Royal Dutch Shell", compared to the total population. The affinity for the magazine "Vorwärts" is strongly increased, while it is strongly decreased for the the magazine "DBB".

This bar chart visualizes, how a preference for the brand "Royal Dutch Shell" correlates with a preference for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Royal Dutch Shell" customers to have an affinity for "Vorwärts" is increased by 2.87% .

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