Statistic regarding Head & Shoulders customers: most popular fashion magazines

AIlon has analyzed 11688 people from Germany who have a very high affinity to Head & Shoulders and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Magazine | Head & Shoulders

March 23, 2022

This statistic shows the most popular food magazines of that part of the German population, with a high affinity for the cosmetics brand "Head & Shoulders", in comparison to the total population. The affinity for the magazine "Lecker" is strongly increased, while it is strongly decreased for the the magazine "Mit Liebe - Das Genussmagazin".

This bar chart visualizes, how an affinity for the brand "Head & Shoulders" correlates with a preference for the displayed Food Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Head & Shoulders" customers to have a preference for "Lecker" is increased by 46.84% .

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