Statistic regarding Head & Shoulders customers: favorite brands for childrens products

AIlon has analyzed 11688 people from Germany who have a very high affinity to Head & Shoulders and compared the mean values with a representative sample of the population.

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Children | Head & Shoulders

March 23, 2022

This statistic shows the favorite brands for childrens products of that part of the German population, with a strong preference for the cosmetics brand "Head & Shoulders", in comparison to the total population. Extremely pronounced is the positive relation to Pampers, as well as the decreased value for Fisher Price.

This bar chart visualizes, how a preference for the brand "Head & Shoulders" correlates with a preference for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Head & Shoulders" customers to have an affinity for "Pampers" is increased by 94.1% .

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