This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Home Magazine | Head & Shoulders
March 23, 2022
This statistic shows the favored home&living magazines of that part of the German population, with a strong preference for the cosmetics brand "Head & Shoulders", compared to the total population.
The preference for the magazines "Das Haus" and "Architectural Digest" is moderately increased, while it is clearly decreased for the the magazines "Mein schönes Land" and "Landidee".
This bar chart visualizes, how a preference for the brand "Head & Shoulders" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Head & Shoulders" customers to have a preference for "Das Haus" is increased by 132.84% .
You are free to share and adapt, you must give appropriate credit.
