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Shopping | Head & Shoulders
March 23, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a high affinity for the cosmetics brand "Head & Shoulders", in comparison to the total population.
Very noticeable is the increased value for Rakuten, Verivox, Idealo, as well as the decreased value for Aldi, Woolworth, Fielmann.
This bar chart visualizes, how an affinity for the brand "Head & Shoulders" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Head & Shoulders" customers to have a preference for "Rakuten" is increased by 155.95% .
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