Statistic regarding Head & Shoulders customers: favorite food manufacturer

AIlon has analyzed 11688 people from Germany who have a very high affinity to Head & Shoulders and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food | Head & Shoulders

March 23, 2022

This statistic visualizes the favorite food manufacturer of that part of the German population, with a strong preference for the cosmetics brand "Head & Shoulders", in comparison to the total population. Extremely pronounced is the increased value for Bacardi, Jack Daniels, Heineken, as well as the decreased value for After Eight, Schogetten, Karamalz.

This bar chart visualizes, how an affinity for the brand "Head & Shoulders" correlates with an affinity for the displayed Food affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Head & Shoulders" customers to have a preference for "Bacardi" is increased by 158.8% .

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