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Fashionfast | Head & Shoulders
March 23, 2022
This statistic shows the favorite fast fashion brands of that part of the German population, with a strong preference for the cosmetics brand "Head & Shoulders", in comparison to the total population.
The largest outliers in the positive range are: H&M, Asos, S. Oliver and in the negative range are: C&A, Kik, Forever 21.
This bar chart visualizes, how an affinity for the brand "Head & Shoulders" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Head & Shoulders" customers to have an affinity for "C&A" is decreased by 86.26% .
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