This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Values | Head & Shoulders
March 23, 2022
This statistic visualizes the favored values of that part of the German population, with a strong preference for the cosmetics brand "Head & Shoulders", in comparison to the total population.
Extremely noticeable are the positive values for Migration, Human rights, Sustainability and the negative values for Astrology, Christianity, Religion.
This bar chart visualizes, how a preference for the brand "Head & Shoulders" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Head & Shoulders" customers to have an affinity for "Migration" is increased by 112.62% .
You are free to share and adapt, you must give appropriate credit.
