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Lifestyle | Head & Shoulders
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the cosmetics brand "Head & Shoulders", compared to the total population.
Especially noticeable are the positive values for Smart-Home, Smoking, Nutzt CTV and the negative values for Shopping in Discounters, Haustier: Vogel, Manicure.
This bar chart visualizes, how a preference for the brand "Head & Shoulders" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Head & Shoulders" customers to have an affinity for "Smart-Home" is increased by 135.55% .
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