Statistic regarding Head & Shoulders customers: most popular international newspapers

AIlon has analyzed 11688 people from Germany who have a very high affinity to Head & Shoulders and compared the mean values with a representative sample of the population.

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International Newspaper | Head & Shoulders

March 23, 2022

This statistic shows the most popular international newspapers of that part of the German population, with a high affinity for the cosmetics brand "Head & Shoulders", in comparison to the total population. Very pronounced is the increased value for The Guardian, as well as the negative correlation with Huff Post.

This bar chart visualizes, how a preference for the brand "Head & Shoulders" correlates with a preference for the displayed International Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Head & Shoulders" customers to have a preference for "The Guardian" is increased by 2.91% .

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