Statistic regarding Max Factor customers: most popular home&living magazines

AIlon has analyzed 2763 people from Germany who have a very high affinity to Max Factor and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Max Factor

March 23, 2022

This statistic visualizes the favored home&living magazines of that part of the German population, with a strong preference for the cosmetics brand "Max Factor", compared to the total population. The affinity for the magazines "Landidee" and "Landidee Wohnen und Deko" is clearly increased, while it is considerably decreased for the the magazines "Wohnen" and "Häuser".

This bar chart visualizes, how a preference for the brand "Max Factor" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Max Factor" customers to have an affinity for "Landidee" is increased by 92.29% .

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