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Communication | Max Factor
March 23, 2022
This statistic shows the most used cell phone providers and messenger services of that part of the German population, with a strong preference for the cosmetics brand "Max Factor", compared to the total population.
Especially pronounced is the positive correlation with 1&1 and Whatsapp, as well as the negative correlation with Threema and Telegram.
This bar chart visualizes, how a preference for the brand "Max Factor" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Max Factor" customers to have an affinity for "Threema" is decreased by 20.7% .
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