Statistic regarding Max Factor customers: favorite organic cosmetics brands

AIlon has analyzed 2763 people from Germany who have a very high affinity to Max Factor and compared the mean values with a representative sample of the population.

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Beautyorganic | Max Factor

March 23, 2022

This statistic shows the favorite organic cosmetics brands of that part of the German population, with a strong preference for the cosmetics brand "Max Factor", compared to the total population. The largest deviations in the positive range are: Dr Scheller and Dr Hauschka and in the negative range are: Speick and Santaverde.

This bar chart visualizes, how an affinity for the brand "Max Factor" correlates with an affinity for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Max Factor" customers to have a preference for "Dr Scheller" is increased by 81.29% .

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