Statistic regarding Ferrero Rocher customers: favorite musicians

AIlon has analyzed 9931 people from Germany who have a very high affinity to Ferrero Rocher and compared the mean values with a representative sample of the population.

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Music Influencer | Ferrero Rocher

March 28, 2022

This statistic visualizes the favorite musicians of that part of the German population, with a strong preference for the food manufacturer "Ferrero Rocher", compared to the total population. Very pronounced is the positive correlation with Enrique Iglesias, Justin Timberlake, Taylor Swift, as well as the negative correlation with Böhse Onkelz, Kollegah, Bonez MC.

This bar chart visualizes, how an affinity for the brand "Ferrero Rocher" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ferrero Rocher" customers to have an affinity for "Enrique Iglesias" is increased by 4.35% .

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