Statistic regarding Ferrero Rocher customers: favorite shopping brands

AIlon has analyzed 9931 people from Germany who have a very high affinity to Ferrero Rocher and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Ferrero Rocher

March 28, 2022

This statistic visualizes the favorite shopping brands of that part of the German population, with a strong preference for the food manufacturer "Ferrero Rocher", compared to the total population. Very pronounced is the positive relation to Dm, Müller, Rossmann, as well as the negative relation to Marktkauf, Guenstiger.De, Hornbach.

This bar chart visualizes, how a preference for the brand "Ferrero Rocher" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ferrero Rocher" customers to have an affinity for "Dm" is increased by 31.56% .

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