This study is based on a small sample and is not entirely current.
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Create current statisticsAutomotive Influencer | Ferrero Rocher
March 28, 2022
This statistic visualizes the most popular automotive influencers of that part of the German population, with a strong preference for the food manufacturer "Ferrero Rocher", compared to the total population.
Extremely noticeable is the negative correlation with Matthias Malmedie and Querly.
This bar chart visualizes, how an affinity for the brand "Ferrero Rocher" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ferrero Rocher" customers to have a preference for "Matthias Malmedie" is decreased by 2.97% .
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