Statistic regarding Ferrero Rocher customers: preferred lifestyle

AIlon has analyzed 9931 people from Germany who have a very high affinity to Ferrero Rocher and compared the mean values with a representative sample of the population.

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Lifestyle | Ferrero Rocher

March 28, 2022

This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the food manufacturer "Ferrero Rocher", in comparison to the total population. Very pronounced are the positive values for Skin care, Hair care, Manicure and the negative values for Smoking, Gambling, Shopping in hardware stores.

This bar chart visualizes, how a preference for the brand "Ferrero Rocher" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ferrero Rocher" customers to have an affinity for "Skin care" is increased by 38.33% .

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