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Media channel affinities | Ferrero Rocher
March 28, 2022
This statistic shows the most popular media channels of that part of the German population, with a strong preference for the food manufacturer "Ferrero Rocher", in comparison to the total population.
Extremely pronounced is the positive correlation with Podcast, Facebook, Instagram, as well as the negative relation to Zattoo, Twitch, Reddit.
This bar chart visualizes, how a preference for the brand "Ferrero Rocher" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ferrero Rocher" customers to have an affinity for "Podcast" is increased by 100.02% .
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