Statistic regarding Ferrero Rocher customers: most popular cell phone providers and messenger services

AIlon has analyzed 9931 people from Germany who have a very high affinity to Ferrero Rocher and compared the mean values with a representative sample of the population.

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Communication | Ferrero Rocher

March 28, 2022

This statistic visualizes the most used cell phone providers and messenger services of that part of the German population, with a high affinity for the food manufacturer "Ferrero Rocher", in comparison to the total population. Extremely pronounced is the increased value for Fonic and Telegram, as well as the negative correlation with Vodafone and Unitymedia.

This bar chart visualizes, how a preference for the brand "Ferrero Rocher" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ferrero Rocher" customers to have an affinity for "Vodafone" is decreased by 10.05% .

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