This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | Ferrero Rocher
March 28, 2022
This statistic shows the most popular national newspapers of that part of the German population, with a strong preference for the food manufacturer "Ferrero Rocher", in comparison to the total population.
The affinity for the newspapers "Neue Presse", "TAZ", "Die Welt Kompakt" is considerably increased, while it is considerably decreased for the newspapers "BILD", "Handelsblatt", "Frankfurter allgemeine Zeitung".
This bar chart visualizes, how a preference for the brand "Ferrero Rocher" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ferrero Rocher" customers to have an affinity for "BILD" is decreased by 1.66% .
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