Statistic regarding Ferrero Rocher customers: most popular tech influencers

AIlon has analyzed 9931 people from Germany who have a very high affinity to Ferrero Rocher and compared the mean values with a representative sample of the population.

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Technology Influencer | Ferrero Rocher

March 28, 2022

This statistic shows the most popular tech influencers of that part of the German population, with a high affinity for the food manufacturer "Ferrero Rocher", compared to the total population. Extremely noticeable is the increased value for Mark Zuckerberg and Jeff Bezos, as well as the decreased value for Felix von der Laden and HardwareDealz.

This bar chart visualizes, how a preference for the brand "Ferrero Rocher" correlates with a preference for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ferrero Rocher" customers to have an affinity for "Mark Zuckerberg" is increased by 2.0% .

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