Statistic regarding Ferrero Rocher customers: most popular home&living magazines

AIlon has analyzed 9931 people from Germany who have a very high affinity to Ferrero Rocher and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Ferrero Rocher

March 28, 2022

This statistic shows the favored home&living magazines of that part of the German population, with a high affinity for the food manufacturer "Ferrero Rocher", in comparison to the total population. The preference for the magazines "Landidee" and "Landidee Wohnen und Deko" is clearly increased, while it is clearly decreased for the the magazines "Wohnen" and "Das Haus".

This bar chart visualizes, how a preference for the brand "Ferrero Rocher" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ferrero Rocher" customers to have an affinity for "Landidee" is increased by 2.29% .

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