Statistic regarding Expert SE customers: most popular national newspapers

AIlon has analyzed 8142 people from Germany who have a very high affinity to Expert SE and compared the mean values with a representative sample of the population.

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National Newspaper | Expert SE

March 28, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a strong preference for the shopping brand "Expert SE", in comparison to the total population. The preference for the newspapers "Handelsblatt", "Frankfurter allgemeine Zeitung", "Die Zeit" is considerably increased.

This bar chart visualizes, how a preference for the brand "Expert SE" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Expert SE" customers to have an affinity for "Handelsblatt" is increased by 63.58% .

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