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Beauty | Expert SE
March 28, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a strong preference for the shopping brand "Expert SE", in comparison to the total population.
Especially noticeable is the increased value for Gilette, Nivea, Oral B, as well as the negative correlation with Rexona, Dove, Avon.
This bar chart visualizes, how a preference for the brand "Expert SE" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Expert SE" customers to have an affinity for "Gilette" is increased by 58.21% .
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