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Regional Newspaper | Expert SE
March 28, 2022
This statistic visualizes the most popular regional newspapers of that part of the German population, with a high affinity for the shopping brand "Expert SE", compared to the total population.
The preference for the newspapers "Stuttgarter Zeitung", "Der Tagesspiegel", "Nürnberger Zeitung" is clearly increased, while it is clearly decreased for the newspapers "Leipziger Volkszeitung", "Saarbrücker Zeitung", "Thüringer Allgemeine".
This bar chart visualizes, how an affinity for the brand "Expert SE" correlates with an affinity for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Expert SE" customers to have a preference for "Stuttgarter Zeitung" is increased by 34.98% .
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