Statistic regarding Expert SE customers: most popular news magazines

AIlon has analyzed 8142 people from Germany who have a very high affinity to Expert SE and compared the mean values with a representative sample of the population.

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News Magazine | Expert SE

March 28, 2022

This statistic shows the favorite news magazines of that part of the German population, with a strong preference for the shopping brand "Expert SE", in comparison to the total population. The affinity for the magazines "Stern" and "Der Spiegel" is considerably increased, while it is considerably decreased for the the magazines "Bild am Sonntag" and "Dummy".

This bar chart visualizes, how a preference for the brand "Expert SE" correlates with a preference for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Expert SE" customers to have an affinity for "Stern" is increased by 61.41% .

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