Statistic regarding Expert SE customers: most popular home&living magazines

AIlon has analyzed 8142 people from Germany who have a very high affinity to Expert SE and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Expert SE

March 28, 2022

This statistic shows the most popular home&living magazines of that part of the German population, with a high affinity for the shopping brand "Expert SE", in comparison to the total population. The affinity for the magazines "Wohnen" and "Das Haus" is strongly increased, while it is clearly decreased for the the magazines "Mein schönes Land" and "Landidee".

This bar chart visualizes, how an affinity for the brand "Expert SE" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Expert SE" customers to have a preference for "Wohnen" is increased by 60.68% .

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