Statistic regarding Jack Daniel’s customers: most popular national newspapers

AIlon has analyzed 12545 people from Germany who have a very high affinity to Jack Daniel’s and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Jack Daniel’s

March 24, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a strong preference for the food manufacturer "Jack Daniel’s", compared to the total population. The affinity for the newspapers "Handelsblatt", "Frankfurter allgemeine Zeitung", "Süddeutsche Zeitung" is moderately increased, while it is moderately decreased for the newspapers "Ärzte Zeitung", "Neue Presse", "TAZ".

This bar chart visualizes, how a preference for the brand "Jack Daniel’s" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Jack Daniel’s" customers to have an affinity for "Handelsblatt" is increased by 159.9% .

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