Statistic regarding Jack Daniel’s customers: most popular home&living magazines

AIlon has analyzed 12545 people from Germany who have a very high affinity to Jack Daniel’s and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Jack Daniel’s

March 24, 2022

This statistic visualizes the favorite home&living magazines of that part of the German population, with a strong preference for the food manufacturer "Jack Daniel’s", in comparison to the total population. The preference for the magazines "Das Haus" and "Architectural Digest" is considerably increased, while it is clearly decreased for the the magazines "Mein schönes Land" and "Landidee".

This bar chart visualizes, how an affinity for the brand "Jack Daniel’s" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Jack Daniel’s" customers to have an affinity for "Das Haus" is increased by 140.09% .

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