Statistic regarding Jack Daniel’s customers: most popular beauty influencers

AIlon has analyzed 12545 people from Germany who have a very high affinity to Jack Daniel’s and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | Jack Daniel’s

March 24, 2022

This statistic shows the most popular beauty influencers of that part of the German population, with a strong preference for the food manufacturer "Jack Daniel’s", in comparison to the total population. Especially noticeable is the increased value for Jeffree Star and Rachel Levin, as well as the negative correlation with Dagibee and Paola Maria.

This bar chart visualizes, how a preference for the brand "Jack Daniel’s" correlates with an affinity for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Jack Daniel’s" customers to have a preference for "Dagibee" is decreased by 5.41% .

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