Statistic regarding Jack Daniel’s customers: most popular automotive influencers

AIlon has analyzed 12545 people from Germany who have a very high affinity to Jack Daniel’s and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Jack Daniel’s

March 24, 2022

This statistic visualizes the most popular automotive influencers of that part of the German population, with a high affinity for the food manufacturer "Jack Daniel’s", in comparison to the total population. Extremely noticeable is the increased value for Matthias Malmedie and Tim Shmee, as well as the negative relation to SaabKyle04 LLC and Do It With Dan.

This bar chart visualizes, how an affinity for the brand "Jack Daniel’s" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Jack Daniel’s" customers to have an affinity for "Matthias Malmedie" is increased by 7.67% .

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