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Values | Jack Daniel’s
March 24, 2022
This statistic visualizes the favored values of that part of the German population, with a strong preference for the food manufacturer "Jack Daniel’s", in comparison to the total population.
Very pronounced are the positive values for Migration, Human rights, Sustainability and the negative values for Astrology, Christianity, Religion.
This bar chart visualizes, how an affinity for the brand "Jack Daniel’s" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Jack Daniel’s" customers to have an affinity for "Migration" is increased by 120.94% .
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