Statistic regarding Jack Daniel’s customers: cultural preferences

AIlon has analyzed 12545 people from Germany who have a very high affinity to Jack Daniel’s and compared the mean values with a representative sample of the population.

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Culture | Jack Daniel’s

March 24, 2022

This statistic shows the cultural preferences of that part of the German population, with a high affinity for the food manufacturer "Jack Daniel’s", compared to the total population. Especially pronounced are the positive values for Architecture and Musicals and the negative values for 70s and 80s.

This bar chart visualizes, how a preference for the brand "Jack Daniel’s" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Jack Daniel’s" customers to have a preference for "Architecture" is increased by 74.57% .

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