This study is based on a small sample and is not entirely current.
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Create current statisticsNews Magazine | Adidas
March 23, 2022
This statistic shows the favorite news magazines of that part of the German population, with a high affinity for the fashion label "Adidas", in comparison to the total population.
The affinity for the magazines "Stern" and "Der Spiegel" is clearly increased, while it is clearly decreased for the the magazines "Bild am Sonntag" and "Dummy".
This bar chart visualizes, how a preference for the brand "Adidas" correlates with an affinity for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Adidas" customers to have a preference for "Stern" is increased by 72.66% .
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