Statistic regarding Adidas customers: favorite movies

AIlon has analyzed 28779 people from Germany who have a very high affinity to Adidas and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Movies | Adidas

March 23, 2022

This statistic shows the most popular movies of that part of the German population, with a high affinity for the fashion label "Adidas", in comparison to the total population. The largest outliers in the positive range are: Fast and Furious, Star Wars, Fight Club and in the negative range are: Twilight, Fifty Shades of Grey, Tribute von Panem (Hunger Games).

This bar chart visualizes, how a preference for the brand "Adidas" correlates with an affinity for the displayed Movies affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Adidas" customers to have an affinity for "Fast and Furious" is increased by 5.49% .

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