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Communication | Adidas
March 23, 2022
This statistic visualizes the favorite cell phone providers and messenger services of that part of the German population, with a strong preference for the fashion label "Adidas", compared to the total population.
Especially pronounced is the positive correlation with Telekom and Telegram, as well as the decreased value for Winsim and Alcatel Mobile.
This bar chart visualizes, how an affinity for the brand "Adidas" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Adidas" customers to have an affinity for "Telekom" is increased by 71.57% .
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