This study is based on a small sample and is not entirely current.
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Create current statisticsFamily Magazine | Adidas
March 23, 2022
This statistic shows the most popular family magazines of that part of the German population, with a high affinity for the fashion label "Adidas", in comparison to the total population.
The preference for the magazines "Baby und Familie" and "Super Illu" is considerably increased, while it is considerably decreased for the the magazines "Super Illu" and "Baby und Familie".
This bar chart visualizes, how a preference for the brand "Adidas" correlates with an affinity for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Adidas" customers to have a preference for "Super Illu" is decreased by 36.1% .
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