Statistic regarding Adidas customers: favorite streaming services, film studios and (computer) games

AIlon has analyzed 28779 people from Germany who have a very high affinity to Adidas and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment | Adidas

March 23, 2022

This statistic visualizes the most popular entertainment media of that part of the German population, with a strong preference for the fashion label "Adidas", compared to the total population. Extremely pronounced is the positive relation to Nintendo, Electronic Arts, Ea Sports Fifa, as well as the negative correlation with Nametests.Com, The Sims, Disney.

This bar chart visualizes, how an affinity for the brand "Adidas" correlates with a preference for the displayed Entertainment affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Adidas" customers to have an affinity for "Nintendo" is increased by 55.11% .

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