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Lifestyle | Adidas
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the fashion label "Adidas", compared to the total population.
Especially pronounced are the positive values for Nutzt Vergleichsportale, Smart-Home, E-Mobilität and the negative values for Haustier: Vogel, Shopping in Discounters, Manicure.
This bar chart visualizes, how a preference for the brand "Adidas" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Adidas" customers to have a preference for "Nutzt Vergleichsportale" is increased by 79.53% .
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