Statistic regarding Adidas customers: favored parties

AIlon has analyzed 28779 people from Germany who have a very high affinity to Adidas and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Politics | Adidas

March 23, 2022

This statistic visualizes the most respected parties of that part of the German population, with a high affinity for the fashion label "Adidas", compared to the total population. Very pronounced is the preference for the parties: FDP, Bündnis 90 Die Grünen, AfD and the aversion to the parties: SPD, CDU, Tierschutzpartei.

This bar chart visualizes, how an affinity for the brand "Adidas" correlates with an affinity for the displayed Politics affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Adidas" customers to have an affinity for "FDP" is increased by 58.88% .

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