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Women Magazine | Adidas
March 23, 2022
This statistic visualizes the favorite womens magazines of that part of the German population, with a high affinity for the fashion label "Adidas", compared to the total population.
The affinity for the magazines "Emotion" and "Petra" is strongly increased, while it is clearly decreased for the the magazines "Bild der Frau" and "Tina Magazin".
This bar chart visualizes, how an affinity for the brand "Adidas" correlates with an affinity for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Adidas" customers to have an affinity for "Bild der Frau" is decreased by 51.14% .
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